Catenaa, Wednesday, April 23, 2025- Retail interest in Bitcoin and Ethereum appears to be on the rise, as data from Google shows a notable jump in search volumes for both cryptocurrencies in March 2025.
Google search volume for “Bitcoin” reached a relative score of 34 in March, marking a 26% month-over-month increase from February.
This figure is the highest so far in 2025, signaling a shift in the downward trend that began in November 2024. Bitcoin’s search volume remains well below its 2017 peak, but the rise in interest is significant for the digital asset.
Ethereum also saw an uptick in search activity, with its search volume reaching a relative score of 19, up from 16 in February.
While still far from the peak of 100 in May 2021, this increase suggests a resurgence of curiosity among retail investors for the second-largest cryptocurrency.
Analysts attribute this increase in search volume to a potential rekindling of retail interest in digital assets.
One theory for Bitcoin’s resurgence is the announcement of new U.S. tariffs on April 2, which has reignited the “digital gold” narrative for Bitcoin, often viewed as a store of value during periods of geopolitical or economic uncertainty.
However, traditional assets like gold have also seen a rise in interest, reflecting their continued dominance as a safe haven in turbulent times.
