New York, Monday, September 02, 2024- Presidential candidate Donald Trump, along with his family and associates, is deepening his involvement in the cryptocurrency world, with a new focus on decentralized finance (DeFi) and non-fungible tokens (NFTs).
Recently, Trump has been promoting World Liberty Financial, a DeFi project aimed at eliminating traditional financial intermediaries like banks.
On August 22 he announced his endorsement of a new cryptocurrency platform from the Trump Organization, named The Defiant Ones, via his Truth Social account.
Trump’s sons, Donald Jr. and Eric have been teasing the platform as a significant shift in finance, hinting at features such as digital real estate and tokenized assets.
Over recent months, Trump has engaged with the crypto community through NFT launches, accepting cryptocurrency donations, and participating in major crypto events.
According to a Bloomberg report his company, CIC Digital LLC, has profited $7.2 million through licensing his image on NFTs. Trump’s recent ventures include the pre-sale of Trump-branded “Crypto Sneakers” for $499. 1
The Trump family’s engagement with crypto extends beyond Donald Trump. His wife, Melania Trump, has launched her NFT collections, while sons Eric and Don Jr. have been promoting the World Liberty Financial project through the DeFiant Ones Telegram channel.
Meanwhile, other key figures in Trump’s circle, including Steve Bannon and Jared Kushner, have also been linked to various crypto initiatives, further solidifying the former president’s growing influence in the digital asset space.
- Trump Family Expands: https://www.bnnbloomberg.ca/business/company-news/2024/09/01/latest-trump-crypto-endeavor-exemplifies-familys-wholehearted-embrace/[↩]
