Catenaa, Saturday, June 07, 2025-World Liberty Financial, the Trump-backed crypto venture, has issued cease-and-desist letters to two firms behind an unauthorized Trump-branded cryptocurrency wallet, escalating tensions in the US President’s expanding digital finance empire.
The warning, confirmed by Bloomberg, was sent to Fight Fight Fight -a crypto firm with close ties to President Donald Trump and NFT marketplace Magic Eden, which had partnered to build the disputed wallet. Both companies had promoted the product as aligned with Trump’s image, despite lacking formal approval, according to reports.
Earlier this week, President Trump’s three sons -Donald Jr., Eric and Barron -publicly stated the Trump Organization has “zero involvement” in the project.
They reaffirmed that World Liberty, where they serve as advisors, is developing the only official wallet bearing the Trump name.
The unofficial wallet came under scrutiny after crypto critic Molly White revealed Magic Eden’s involvement. The firm later confirmed the partnership and verified the @TrumpWalletApp X account, which was quickly deleted.
Although Fight Fight Fight previously helped launch the TRUMP memecoin -which has reportedly generated over -$300 million in fees -the Trump family appears to be distancing itself from that initiative as well. President Trump has expressed only a passing interest in the memecoin, often asking associates whether its value has risen.
World Liberty Financial, which issued a USD1 stablecoin and has raised -$550 million in token sales, is spearheading the family’s formal crypto expansion. It is building a treasury with major crypto assets and is reportedly exploring Bitcoin mining.
