Catenaa, Wednesday, February 12, 2025 – Trivago has integrated blockchain-based travel platform Travala, allowing users to book accommodations using more than 100 cryptocurrencies, including bitcoin, ether, and BNB.
The partnership brings Travala’s inventory of 2.2 million properties across 230 countries to Trivago’s global hotel search platform. Trivago’s Head of Account Management, Timo Itterbeck, said the move broadens customer payment options while expanding travel choices.
Travala CEO Juan Otero called the integration a key step in mainstream crypto adoption.
“Adding Travala to Trivago isn’t just beneficial for us—it helps further legitimize the entire crypto ecosystem,” he said.
Travala has previously integrated with Skyscanner and KAYAK, making it accessible alongside major travel platforms such as Expedia and Booking.com.
The integration follows Travala’s strong financial performance, with revenues nearly doubling to $100 million in 2024. The company reported that 78% of its bookings last year were paid in cryptocurrency. Reports have also surfaced of an unsolicited takeover approach, though Travala declined to comment.
Originally built on the Neo blockchain, Travala migrated to BNB Chain in 2020 to enhance scalability and reduce fees. Trivago users selecting a Travala-listed hotel will be redirected to complete their booking on Travala’s platform, where they can earn rewards through its AVA Smart Program.
