Catenaa, Sunday, February 23, 2025 – Tether, the issuer of the USDT stablecoin, said it had acquired a minority stake in Juventus Football Club as part of its ongoing strategy to integrate blockchain, artificial intelligence (AI), and biotechnology into the sports industry.
The deal was executed through Tether’s investment arm and aligns with the company’s broader diversification efforts, which also include investments in AI, bitcoin mining, and biotechnology.
Although the exact financial details of the transaction were not disclosed, Tether’s CEO Paolo Ardoino emphasized that this partnership would help the company lead innovation by merging new technologies with sports. “Tether will be a pioneer in merging digital assets, AI, and biotech with the sports industry,” Ardoino said.
The acquisition is seen as a way for Tether to increase its footprint in professional football and create opportunities for blockchain-based solutions in sports operations, including ticketing and fan engagement. Tether’s sports strategy also involves appointing Juan Sartori, a former executive with Sunderland AFC and AS Monaco, to a leadership position overseeing the initiative.
The move is seen as a growing trend of using blockchain technology and digital finance in sports.
As sports organizations adopt digital assets for financial transactions and fan engagement, Tether’s investment in Juventus further cements the role of blockchain in reshaping the future of global sports.
