Catenaa, Sunday, July 20, 2025- SRM Entertainment announced Wednesday it has rebranded as Tron Inc. and will begin trading under the Nasdaq ticker TRON starting Thursday, marking a formal shift from toy manufacturing to cryptocurrency treasury management.
The transformation follows a headline-making reverse merger involving Tron blockchain founder Justin Sun, who joined the company as an advisor last month. SRM has since staked more than 365 million TRX tokens and launched a $100 million Tron-focused treasury strategy, making it the largest publicly traded holder of TRX, the native cryptocurrency of the Tron blockchain.
The strategic pivot is backed by $210 million in secured funding, facilitated by Dominari Securities, an investment bank linked to Eric Trump and Donald Trump Jr. Although involved in the deal’s arrangement, Eric Trump stated he would not assume a role at the company.
SRM’s TRX holdings are staked through JustLend, a Tron-based DeFi platform, aiming to generate annual returns of up to 10%, according to The Block.
CEO Rich Miller said the rebrand reflects the company’s long-term ambition to capitalize on TRX’s utility in creating an “inclusive financial infrastructure” with low-cost, around-the-clock transactions. “We believe TRX will be pivotal in building the next-generation global payment rail,” Miller said in a press release.
Shares of SRM surged 25% following the announcement. TRX also registered modest gains amid a wider altcoin rally.
