TOKYO, July 4, 2024 – Sony Group is set to launch a cryptocurrency exchange in Japan, rebranding the local trading platform WhaleFin, which it acquired last year, as S.BLOX Co, reports said.
This move is part of Sony’s broader push into the Web3 space, including building its own public blockchain network.
The revamped exchange will feature a redesigned user interface and a new mobile app.
While the exact launch date has not been announced, S.BLOX plans to collaborate with other Sony businesses to enhance its crypto trading services.
Originally, the crypto trading entity was Japan’s DeCurret, acquired by Singapore’s Amber Group in 2022, and later by Sony’s subsidiary Quetta Web Co. in August 2023.
Sony Network Communications partnered with Japanese blockchain firm Startale Labs to build its blockchain network.
Reports that quoted Sota Watanabe, the CEO of Startale Labs, said that an external director from Startale would lead Sony’s new exchange.
Sony has been exploring the use of NFTs as in-game assets, filing a patent for “super-fungible tokens” last year.
