Catenaa, Sunday, January 26, 2025 – Video platform Rumble revealed its first Bitcoin purchase on Friday, following through on a strategy announced in November to allocate up to $20 million of its cash reserves into the cryptocurrency.
Rumble CEO Chris Pavlovski shared the news on X (formerly Twitter), confirming that the company had made its first Bitcoin buy.
While the exact amount of Bitcoin purchased remains undisclosed, the company has committed to further acquisitions as part of its long-term financial strategy.
Rumble, a growing rival to YouTube, allows users to post videos and is known for its emphasis on free speech.
It has attracted significant attention from conservative American users. The company trades on the Nasdaq under the ticker RUM.
Rumble’s Bitcoin acquisition follows a broader trend among companies seeking exposure to the cryptocurrency as a store of value. Pavlovski, who has expressed confidence in Bitcoin’s future, previously stated that the world is still in the early stages of its adoption.
The move positions Rumble alongside companies like MicroStrategy, which has been a major Bitcoin buyer since 2020. MicroStrategy now holds 450,000 bitcoins, worth over $46 billion.
