Catenaa, Monday, June 02, 2025-Sir Patrick Stewart has joined DeLorean Motor Company’s latest venture as it launches an on-chain marketplace for reserving its new Alpha 5 electric vehicle, leveraging blockchain technology to reshape how cars are ordered and traded. The initiative, developed in partnership with DeLorean Labs and built on the Sui network, allows users to reserve build slots via digital collectibles. These slots can be bought, sold, or staked through the company’s Web3 platform, a first in the automotive industry.
DeLorean’s platform tokenizes the vehicle reservation process, offering transparency, verifiability and secondary market trading for its upcoming EV model.
The marketplace enables users to manage build slots, participate in auctions for preferential slots, and earn rewards using the upcoming $DMC token.
“This is a leap forward in transparency and access for car buyers,” said DeLorean Chief Brand Officer Cameron Wynne. “Blockchain technology helps us bring vehicle ownership into the future.”
Stewart’s involvement follows that of actor Christopher Lloyd, as the iconic “Back to the Future” car returns with a tech-forward approach. The company hasn’t built a car since 1983, but the Alpha 5 model aims to reestablish DeLorean’s automotive relevance through bold design and digital innovation.
The platform also includes features such as immutable performance analytics and a seamless reservation interface, underscoring DeLorean’s effort to merge classic appeal with cutting-edge blockchain infrastructure.
DeLorean Labs hinted at expanding its on-chain reservation model to other sectors seeking secure and decentralized transactional systems.
