Catenaa, Sunday, February 02, 2025 – More than one in five Russians trade or hold meme coins, according to a recent survey by financial services provider Vyberu.
The survey, which polled 3,000 Russians aged 18 to 60, highlights the growing popularity of “hype”-driven tokens in the country.
The findings reveal that 21% of respondents have either traded or held meme coins, with 15% attributing their interest to social media buzz.
Additionally, 4% purchased meme coins aiming for quick profits, while 2% invested to support project creators.
Cultural appeal also played a role, with 23% of buyers drawn to tokens’ satirical or cultural significance.
The survey also found mixed perceptions of meme coins.
While 25% of respondents see them as effective marketing tools, nearly half view them as a temporary trend. Furthermore, 5% believe meme coins negatively affect the crypto market’s reputation.
Security concerns remain high, with recent warnings about phishing scams targeting holders of popular meme coins such as $TRUMP and $MELANIA, raising red flags for Russian investors.
