Catenaa, Monday, April 21, 2025- Strategy, the Bitcoin-centric firm led by co-founder Michael Saylor, is seeing a surge in institutional exposure, with more than 13,000 entities now directly holding the company’s stock, according to new disclosures.
The development coincides with Saylor hinting at another major Bitcoin acquisition, further cementing Strategy’s role as a key bridge between traditional finance and digital assets.
In an April 20 post on X, Saylor revealed that as of the first quarter of 2025, 814,000 retail accounts and an estimated 55 million beneficiaries via ETFs, mutual funds, pensions, and insurance portfolios hold indirect exposure to Strategy.
The firm’s latest purchase of 3,459 BTC on April 14 — valued at more than $285 million — increased its total holdings to 531,644 BTC, now worth over $44.9 billion. According to SaylorTracker, the firm is up more than 25% on its Bitcoin investment, amounting to over $9 billion in unrealized gains.
Strategy, which joined the Nasdaq 100 in December 2024, has increasingly funneled capital into Bitcoin through corporate debt and equity issuance, a move analysts say has helped bolster the digital asset’s price.
Bloomberg ETF analyst Eric Balchunas noted that inflows from Strategy and Bitcoin ETFs — totaling $2.4 billion this year — have provided resilience against short-term market volatility.
Saylor’s firm is currently trading around $317, with exposure reported in 12 US states including California, Florida, and Texas.
