Catenaa, Tuesday, July 29, 2025- Japanese firm Metaplanet Co. (TSE: 3350) has purchased an additional 780 bitcoin, raising its total holdings to 17,132 BTC, worth an estimated $2 billion, making it the largest corporate holder of bitcoin outside the United States.
The Tokyo-based company disclosed the purchase Monday, noting it acquired the bitcoin at an average price of 17.5 million yen ($118,176) per coin. The announcement triggered a 5% surge in Metaplanet’s share price, closing at 1,240 yen, while Japan’s benchmark Nikkei 225 index dropped 1.1%.
Metaplanet has modeled its bitcoin strategy after that of U.S.-based MicroStrategy (MSTR), which pioneered corporate bitcoin accumulation. Since adopting the approach, Metaplanet has averaged a BTC acquisition price of $99,732.
The company also reported a BTC Yield metric, used to measure shareholder value against stock dilution, of 22.5% from July 1 to July 28. For the quarter ending June 30, BTC Yield stood at 129.4%, a significant jump from 95.6% in the prior quarter.
The latest move reinforces Metaplanet’s aggressive crypto treasury strategy amid increasing institutional interest in bitcoin globally. With Japan’s regulatory environment warming to digital assets and global demand for crypto exposure expanding, Metaplanet’s holdings now place it among the largest bitcoin-owning public companies worldwide.
The company’s ongoing bitcoin buying spree coincides with Japan’s broader pivot to digital asset integration, as regional firms seek inflation hedges and new growth channels.
