Catenaa, Sunday, May 25, 2025- LINEUP Games, formerly known as UNKJD, has unveiled a multi-platform, multi-chain gaming ecosystem aimed at bridging the Web2 and Web3 divide for over 100 million global users.
The company’s transformation comes after a year of strategic development and key partnerships, positioning LINEUP as a hub for mobile sports games and mini-games.
Its flagship title, ‘Striker League’—a 6v6 soccer game—is now live on iOS and Android. Complementing it is ‘Gold Striker’, a mini-game available on Telegram and LINE, messaging platforms with over 1 billion active monthly users combined.
LINEUP’s gaming environment spans the Solana and Base blockchains, with future integrations planned for TON and Kaia.
A new cross-chain token will soon be launched to unify in-game economies and support gameplay across platforms. Current holders of the ‘$MBS token will receive an airdrop of the new asset.
The firm’s global push is reinforced by high-profile collaborations with Meta, PUMA, AC Milan, and soccer star Paulo Dybala.
These partnerships aim to accelerate user growth and bring blockchain gaming to mainstream audiences through accessible, mobile-first experiences.
Future titles will build on LINEUP’s infrastructure, maintaining a focus on competitive sports gameplay. Players can earn rewards, stake assets, and access cross-platform features without requiring blockchain expertise.
Led by veterans from Playtika and Azuki, LINEUP is focused on creating scalable, interoperable gaming experiences with developer tools to expand its reach.
The company says its ecosystem aims to redefine engagement through decentralized ownership, rewards, and seamless gameplay across devices and networks.
