Catenaa, Sunday, July 13, 2025-Nasdaq-listed Murano Global Investments has also announced a strategic shift into bitcoin, unveiling plans to build a substantial digital asset treasury backed by a $500 million equity facility.
The Mexican hospitality and real estate firm confirmed the move Monday after acquiring 21 BTC as its first step.
Murano entered a Standby Equity Purchase Agreement with investment group Yorkville, giving it access to $500 million in capital, with the majority allocated for bitcoin accumulation.
The initiative is part of a broader strategy to improve capital efficiency and protect against inflation and systemic risk, according to CEO Elias Sacal.
The company said it will continue to focus on its core hotel and resort development business while leveraging operating cash flow and property assets to build a bitcoin reserve. It joins the “Bitcoin for Corporations” alliance spearheaded by Strategy Chairman Michael Saylor.
Murano is also evaluating the possibility of accepting bitcoin payments for hospitality services and offering BTC-based customer rewards, signaling a potential integration of digital assets into its business model. The firm has managed over $2 billion in real estate developments across three decades.
Murano’s stock (MRNO) ended the day down 1.68% at $10.53 and slipped another 3.32% in after-hours trading. Its market capitalization stood at $844 million as of Monday.
Murano becomes the latest firm to embrace a bitcoin treasury strategy in 2025, joining over 140 publicly traded companies now holding BTC, according to bitcointreasuries.net.
