Catenaa, Wednesday, May 21, 2025-Blockchain networks are embracing gamification strategies to boost user engagement, helping drive a reported 230,000-user increase amid a booming decentralized physical infrastructure network (DePIN) market, now valued at $18.9 billion.
Coinranking lists 171 active Layer-1 (L1) coins, yet many still struggle to retain on-chain users. In response, platforms are turning to game mechanics-such as point systems, level-based progression, and social rewards-to foster retention and adoption.
Coinbase, a leading U.S.-based exchange, attributes much of its success in engagement to its “Onchain Summer” event. A company spokesperson said the initiative introduced a Summer Pass system where participants earned points by transacting on-chain.
These points unlocked various levels and NFTs. A referral-based sharing system and a daily spin-to-win wheel further amplified user participation, with 83% of users who spun once returning for additional tries.
“Gamification drove measurable engagement and repeat activity,” the spokesperson said, adding that it offered users a fun, shareable way to remain active on the blockchain.
Separately, Alan Orwick, CEO of Quai Network, spotlighted the platform’s new crypto tipping tool, “Kipper,” integrated with social media platform X. The tool enables users to send tips using $QUAI tokens, supporting peer-to-peer monetization between creators and fans.
The rise in gamified features comes amid exponential DePIN market growth, further demonstrating the demand for interactive blockchain models that blend functionality with engagement. Industry leaders suggest gamification will remain critical as networks compete for long-term adoption in an increasingly crowded market.
