Catenaa, Tuesday, April 01, 2025– US automaker Ford reported a 1.3% drop in US sales in the, the company said on Tuesday, despite a 10% increase in March sales, hit by the discontinuation of some models and the timing of certain rental fleet sales.
The automaker’s overall sales fell to 501,291 units in the three months to March, from 508,083 units a year earlier.
Overall sales in March rose 10%, The biggest jump was in retail sales, or sales directly to consumers. That rose 5% in the quarter driven by a 19% surge in March.
Ford shares were down by 1% by 11.30 in the morning on Tuesday, the shares have gained by 0.3% year to date.
The Trump administration will impose a 25% tariff Thursday morning on all cars imported from foreign countries, including Canada and Mexico.
The company did not mention tariffs in the sales release. And while most of the vehicles Ford makes are at US plants that won’t immediately be subject to tariffs, some of its hot sellers in the quarter are vehicles Ford makes outside the United States.
That includes the Maverick small pickup truck, which is built in Mexico, and had a record sales month, with 19,000 trucks sold in March. The company attributed those strong Maverick sales to “improved availability.” For the quarter overall, however, that model’s sales were down 3%.
The Ford Mustang Mach-E, its electric SUV, which is also made in Mexico, saw its sales in the quarter climb 21% compared to a year ago.
