NEW YORK, NY, Monday, February 26, 2024 – Financial magazine Forbes has established a permanent presence in the virtual world of The Sandbox, marking its foray into the burgeoning metaverse space.1
Being in the Sandbox, the “Forbes Metaverse Experience” features a luxurious pool, an elegant bar, and a comprehensive gallery showcasing the magazine’s prestigious “30 Under 30” recipients.
Visitors can explore these spaces, interact with other avatars, and even attend exclusive events hosted by Forbes.
“Our venture into the Sandbox metaverse is a testament to Forbes’ commitment to embracing the forefront of technological innovation,” said Taha Ahmed, Forbes’ Chief Growth Officer. “By establishing a permanent presence in this digital realm, we are opening up new avenues for our community to connect, learn, and grow together in ways that were previously unimaginable.”
The Sandbox, a decentralized virtual world built on the Ethereum blockchain, allows users to create and monetize their own experiences. This aligns with Forbes’ desire to engage with the growing crypto and Web3 communities, offering them a familiar and accessible platform.
Analysts see the launch of the Forbes Metaverse Experience as an indication of the increasing interest and acceptance of the metaverse as a new frontier for brand engagement and content creation.
With more companies establishing virtual spaces, this move by Forbes could pave the way for the adoption of the metaverse by mainstream audiences.
- Forbes.com: https://www.forbes.com/sites/digital-assets/2024/02/19/forbes-launches-permanent-presence-in-the-sandbox-metaverse/[↩]
