Catenaa, Friday, May 23, 2025- Nasdaq-listed Fold has launched a new Bitcoin Gift Card, aiming to make Bitcoin as easy to purchase and gift as traditional store cards, the company announced Friday.
The Fold Bitcoin Gift Card allows users to buy and send BTC in preset amounts ranging from $25 to $500. Built with Fold’s proprietary technology, the product is available through its website and is expected to roll out across major online and physical retail locations nationwide in the coming months.
Fold Chairman and CEO Will Reeves said the gift card brings Bitcoin “to millions of Americans in a familiar way,” helping broaden access to digital currency. The company cited that 84% of consumers use gift cards annually, making it a $300 billion market.
Developed in partnership with Totus, a gift card management platform with access to over 150,000 distribution points, the product is also geared toward bulk orders for employees and clients. To redeem the gift card, recipients must create and verify a Fold account. Once claimed, the BTC is deposited into the user’s Fold balance and can be transferred to any on-chain Bitcoin wallet.
Fold said it drew inspiration from traditional alternative asset sales, including Costco’s monthly $200 million gold transactions. The firm holds over 1,485 BTC in its treasury and has integrated Bitcoin across its suite of products, including the Fold App and Fold Credit Card.
Earlier this month, Fold’s leadership team rang the opening bell at Nasdaq, celebrating the company’s public debut and its mission to bring Bitcoin into the mainstream.
