Singapore, Wednesday, August 21, 2024- Crypto.com announced August 14 a multi-year partnership with UEFA, becoming the first and exclusive global cryptocurrency platform partner of the UEFA Champions League.
The UEFA (Union of European Football Associations) is one of six continental bodies of governance in association football.
This collaboration marks a significant milestone in the convergence of sports and digital finance.
As part of the partnership, Crypto.com will serve as an official global sponsor, with its branding debuting at the UEFA Super Cup on Aug. 14, 2024. The partnership will involve in-stadium activations, broadcast integrations, and innovative advertising campaigns designed to engage fans worldwide.
The exclusive partnership with the UEFA Champions League is a major step in connecting with sports fans globally Crypto.com said in its announcement.
This partnership adds to Crypto.com’s growing portfolio of sports and entertainment sponsorships, which include the Crypto.com Arena in Los Angeles, Formula 1, UFC, and the FIFA World Cup Qatar 2022.
Founded in 2016, Crypto.com is a leader in regulatory compliance, security, and privacy, serving over 100 million customers worldwide.
UEFA, the governing body of European football, continues to invest in the sport’s development across its 55 member associations, ensuring the growth and popularity of football at all levels.
