Catenaa, Friday, February 21, 2025 – Coinbase has signed a sponsorship deal with Aston Martin Aramco Formula One, marking the first disclosed F1 partnership paid entirely in USDC, a U.S. dollar-pegged stablecoin.
Announced Friday, the agreement makes Coinbase an official sponsor for the 2025 Formula One season. Coinbase branding will feature on Aston Martin’s AMR25 race car, including the halo and rear-wing end plates, as well as on driver suits for Fernando Alonso and Lance Stroll.
“This partnership shows the trust we place in Coinbase’s expertise,” said Jefferson Slack, Aston Martin’s Managing Director of Commercial. “By transacting this deal in USDC, we’re building a forward-thinking relationship.”
The deal underscores the growing role of crypto in Formula One, where teams like Red Bull Racing, Mercedes-AMG, and McLaren have explored blockchain and NFT sponsorships. Coinbase’s move directly challenges Crypto.com, which has aggressively expanded its presence in F1 and other sports.
Beyond sponsorships, Coinbase reported strong financials in Q4, with net income surging to $1.3 billion. Trading revenue accounted for 68.5% of total earnings, while USDC emerged as the fastest-growing major stablecoin in 2024.
With this partnership, both Coinbase and Aston Martin are betting on increased global visibility as stablecoins and digital assets continue to reshape financial transactions.
