Catenaa, Thursday, July 17, 2025- Coinbase has officially rebranded its Coinbase Wallet as the Base App, unveiling a new “everything app” designed to merge social networking, trading, payments, and mini-apps into one seamless user platform.
Announced during its “A New Day One” event, Coinbase described the Base App as the centerpiece of its evolving Base ecosystem, which now includes Base Chain (Ethereum Layer 2), Base Build (developer tools), and the newly launched Base App.
Starting July 16, waitlisted users can access the app’s beta version, which features a social feed powered by the Farcaster protocol. Users can tokenize posts through Zora, earn from tips and sales, and receive weekly engagement-based rewards. The app allows real-time tracking of friends’ trades and supports seamless in-feed token swaps.
The app integrates encrypted messaging via XMTP, AI agent interactions, and instant USDC payments using NFC. Hundreds of embedded mini-apps range from gaming to prediction markets. All users receive a Base Account — a smart wallet that functions across decentralized apps and chains.
Coinbase also introduced Base Pay, enabling instant USDC transactions with Shopify merchants. U.S. users will get 1% cash back starting later this year. However, Base App rewards won’t be available in Canada or the EU due to regulatory restrictions.
Coinbase said the app reimagines onchain interaction for consumers, eliminating intermediaries and simplifying access to decentralized services. A full public rollout is planned following the beta phase.
