Catenaa, Friday, May23, 2025 – Brazilian payments company Méliuz announced plans to acquire approximately $26.5 million in Bitcoin as part of its expanding cryptocurrency treasury strategy.
The firm, listed on Brazil’s B3 stock exchange, intends to raise capital to fund new Bitcoin purchases, signaling a continued commitment to digital asset investment.
Méliuz, which became Brazil’s first publicly traded Bitcoin treasury company earlier this month, initially spent about $28.5 million to acquire 274.52 BTC.
The company currently holds around 320.2 BTC. Méliuz’s leadership confirmed ongoing plans to increase its Bitcoin holdings, targeting a fundraising goal of no less than 150 million Brazilian reals (about $26.5 million).
CEO Israel Salmen revealed the company is considering options including issuance of shares or convertible debt to finance future acquisitions. Méliuz is working with São Paulo-based investment bank BTG Pactual to coordinate the capital raise and subsequent Bitcoin purchases.
Marcio Loures Penna, Méliuz’s Director of Investor Relations, said the firm may also explore primary public offerings with subscription bonuses.
However, he emphasized the plans remain provisional and subject to internal evaluations before execution.
The fintech company was founded in 2011 and offers cashback, vouchers, and credit card services. It went public in November 2020 with a $103 million IPO on the B3 exchange. Méliuz’s pivot into Bitcoin treasury holdings marks a growing trend among corporates adopting cryptocurrencies as strategic assets.
The company has not set a timeline for its next Bitcoin purchase but promised transparency with shareholders and adherence to corporate governance standards.
