Catenaa, Monday, May 19, 2025-Brazilian fintech company Méliuz has purchased 274.52 bitcoins for $28.4 million, becoming the first publicly traded firm in Brazil to adopt a bitcoin treasury strategy.
The announcement was made Thursday, shortly after shareholders overwhelmingly approved the move to reposition Méliuz as a corporate bitcoin holder. The firm acquired the bitcoin at an average price of $103,604 per BTC, bringing its total holdings to 320.2 BTC, now valued at more than $33.3 million.
Méliuz said its mission as a bitcoin treasury company is to accumulate the digital asset through corporate and capital market tools while delivering value to shareholders. Since its initial BTC acquisition on March 6, Méliuz’s stock has surged 116% from $0.68 to $1.47, reflecting growing investor confidence in its crypto pivot.
The firm follows in the footsteps of companies like Strategy and Metaplanet, which have also seen stock gains tied to bitcoin accumulation. Meanwhile, U.S.-based DDC Enterprise (DayDayCook) announced a similar move, purchasing 100 BTC with plans to reach 5,000 BTC over three years.
The trend highlights increasing adoption of crypto as a treasury asset across global markets, with some firms also eyeing Ethereum and Solana.
