Catenaa, Saturday, June 31, 2025-Hong Kong-based food conglomerate DDC Enterprise Ltd. announced a $1 billion Bitcoin accumulation strategy, signaling a major shift in corporate treasury management akin to MicroStrategy’s pioneering BTC investment.
The company aims to acquire 5,000 bitcoins by mid-2027, starting with an initial purchase of 21 BTC valued at $2.28 million.
DDC described Bitcoin as a hedge against macroeconomic risks and a way to future-proof corporate finances amid growing global uncertainty.
Despite the bullish crypto news, DDC’s stock fell 12% on the announcement, reflecting investor caution amid volatile markets.
DDC’s move comes amid rising yields in global bond markets, including U.S. 30-year Treasury yields hitting 5.15%, the highest since 2023. With traditional safe havens under pressure, Bitcoin is increasingly seen as a store of value and inflation hedge by both retail and institutional investors.
Institutional demand for Bitcoin remains strong, with spot Bitcoin ETFs managing over $104 billion in assets.
Technically, BTC/USD is consolidating near $109,782, testing key support and resistance levels, while momentum indicators suggest a potential bullish reversal.
Alongside DDC’s strategic Bitcoin accumulation, the BTC Bull Token presale is approaching $7.33 million raised, offering 65% APY staking without lockups or fees. The token features supply burns tied to BTC price milestones, enhancing scarcity and aligning rewards with Bitcoin’s price movements.
DDC’s bold move may mark the start of a broader wave of corporate Bitcoin adoption as investors seek alternatives to traditional assets.
