CUPERTINO, California, Thursday, March 28, 2024 – Apple is reportedly in advanced discussions with Google regarding the potential integration of Google’s powerful Gemini AI models into iPhones, according to a Bloomberg report. 1
This speculation, if successful, would mark a significant departure for both technology giants, as Apple traditionally prioritizes developing its own proprietary technologies.
While Apple boasts its own AI frameworks like Core ML and Siri, the company appears to be seeking additional capabilities for its iPhones. Google’s Gemini AI, which powers features on Pixel phones and Google Assistant, could offer several advantages.
It also should be noted that this report comes in the wake of Apple buying up AI Startups. It recently acquired Canadian startup DarwinAI.
If the negotiations are successful, it could have a significant impact on the smartphone market. The reported talks are ongoing, and no official agreement has been announced.
Under a longstanding agreement, Alphabet Inc.’s Google has paid Apple billions of dollars annually to make its search engine the default option on Apple’s Safari web browser and other devices.
However, the specific terms, branding, and implementation details of any AI collaboration are still under discussion, according to sources familiar with the talks.
It remains to be seen whether Apple and Google can overcome potential obstacles and reach a definitive agreement. However, this potential collaboration signifies a growing trend of tech companies working together to push the boundaries of technology.
- Gemini AI Integration: https://www.bloomberg.com/news/articles/2024-03-18/apple-in-talks-to-license-google-gemini-for-iphone-ios-18-generative-ai-tools[↩]
