Cupertino, California, Wednesday, December 27 – Apple is fast-tracking production of its long-awaited mixed reality headset, the Vision Pro, with a target launch set for February, reports said.1
While the February launch target could still be subject to unforeseen changes, Apple’s ramped-up production and internal communications signal a significant push toward this crucial milestone.
This also marks a significant development in the highly anticipated entry of the tech giant into the emerging world of mixed reality, blending elements of virtual and augmented reality.
Production of the Vision Pro has been ramping up at facilities in China for several weeks, running at full speed to meet the ambitious launch timeframe. Sources indicate that customer-bound units are expected to be ready by the end of January, paving the way for a February unveiling and subsequent market release.
This rapid production push comes after earlier this year’s reports of potential setbacks and production delays for Vision Pro.
However, Apple has overcome those challenges. It is now aggressively preparing for its first significant foray into a new product category since the launch of the Apple Watch in 2015.
The Vision Pro launch holds significant weight for Apple as it ventures into uncharted territory. The company is betting on mixed reality’s potential to revolutionize user interaction and computing, potentially creating a paradigm shift similar to the iPhone’s impact on mobile communication.
Details about the Vision Pro’s specifications and features remain largely under wraps.
However, the price tag is also expected to be hefty, likely exceeding $3,000, positioning the device as a premium offering for early adopters and professionals.
- Bloomberg: https://www.bloomberg.com/news/articles/2023-12-20/when-will-apple-vision-pro-be-available-company-is-aiming-for-february[↩]
