Catenaa, Friday, June 13, 2025-Apple is facing renewed calls to invest in Bitcoin, with critics questioning the tech giant’s reliance on stock buybacks to boost share value amid a 17% dip in its stock this year.
Though Bitcoin has surged 17% in the same period, Apple remains unlikely to pivot toward crypto investments, instead signaling mild interest in stablecoin integration for mobile payments.
The latest push emerged after CNBC’s Jim Cramer criticized Apple’s financial strategy, prompting Strategy’s Michael Saylor to advocate for Bitcoin adoption.
While supporters echoed Saylor’s view on X, Apple has not signaled any imminent shift. The company reported $48.5 billion in cash reserves last quarter, which some investors say could be eroded by inflation if left idle.
Apple CEO Tim Cook previously said he personally holds Bitcoin but dismissed the idea of using company funds for crypto, citing shareholder expectations and potential volatility.
His 2021 comments, made at the DealBook Summit, reiterated Apple’s focus on stability and user trust.
Other major tech firms, including Microsoft and Amazon, have also faced shareholder pressure over Bitcoin. However, efforts to convince their boards have largely failed.
Microsoft allowed a vote on BTC investment, which was overwhelmingly rejected by shareholders.
Despite skepticism toward holding or accepting crypto, Apple is reportedly in early talks with crypto firms about stablecoin use in payments.
Observers say Apple’s involvement could mark a breakthrough for mainstream adoption of digital dollars, given the company’s dominance in global mobile transactions.
