Animoca Digital Asset Advisory Soars 116% in 2024

Animoca Digital Asset Advisory Soars 116% in 2024

In Summary

  • Animoca’s DAA business grew 116% YoY, hitting $165M in 2024.
  • Assisted 21 Web3 projects, including Pudgy Penguins’ PENGU token.
  • Total company bookings reached $314M for the year.
  • Strong demand for token advisory fuels Animoca’s Web3 influence.


Catenaa, Monday, March 17, 2025 – Animoca Brands, a Hong Kong-based Web3 software and venture capital firm, reported a 116% year-over-year growth in its digital asset advisory (DAA) business for the fiscal year 2024. The DAA division generated $165 million in bookings out of the company’s total $314 million in bookings for the year, according to an investor update.

The advisory business provides services to Web3 projects, including tokenomics, marketing, and listing advice. In 2024, Animoca assisted 21 projects, including the launch of Pudgy Penguin’s token, PENGU.

The token, launched in December 2024, had a total supply of 88.89 billion tokens, with nearly 26% allocated for the community.

Animoca’s performance in 2024 highlights a growing demand for tokenomic advisory services, particularly amid a year marked by new token launches.

The company saw a sharp increase in its DAA business revenue, from $77 million in 2023 to $165 million in 2024, as more firms sought guidance for their token offerings.

In addition to its advisory work, Animoca’s subsidiaries and incubated projects booked $110 million, and its investment activity recorded $39 million in bookings. The firm’s overall success underscores its growing influence in the Web3 and blockchain sectors.

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