Catenaa, Saturday, July 05, 2025- US-based intellectual property firm Weed Holdings announced a strategic partnership with Khalifa Kush, the cannabis brand founded by recording artist Wiz Khalifa, to accelerate the global commercialization of Weed’s well-being lifestyle products.
Khalifa Kush’s CEO DJ Saul and Co-Founder Tim Hunkele will join Weed’s Board of Advisors, providing executive guidance as Weed plans to expand its product offerings through licensing agreements worldwide.
Weed CEO Darin Phillips expressed enthusiasm for joining forces with Khalifa Kush, citing the brand’s strong reputation and shared commitment to wellness. Weed has invested heavily in intellectual property, product innovation, Web3, and AI technologies since its founding in 2022.
The company is developing a proprietary AI model designed specifically for the well-being sector, aimed at delivering an engaging user experience with uncensored, domain-focused content.
Weed aims to redefine the word “weed” beyond cannabis, emphasizing happiness, contentment, and personal fulfillment.
Khalifa Kush, established in 2015, is recognized as the world’s largest celebrity cannabis brand. It offers a range of products, including flower, pre-rolls, vapes, edibles, and concentrates, available in multiple U.S. states and international markets such as Germany, Israel, and Thailand, with plans for further expansion in 2025.
Weed’s licensing strategy intends to bring its brand to health, cosmetics, food, beverage, and other markets, aiming to make a global impact on wellness culture.
More details are available at weedvault.com and khalifakush.com.
