Catenaa, Tuesday, April 22, 2025-The Trump family is preparing to enter the blockchain gaming space with a real estate-themed crypto game modeled on the popular mobile title Monopoly GO!, according to sources cited in an April 15 Fortune report.
The game is being developed by Bill Zanker, a longtime Trump associate involved in earlier Trump-linked digital ventures including NFTs and a meme coin. It is expected to launch later this month under the umbrella of FIGHT FIGHT FIGHT LLC, a company tied to Trump’s broader cryptocurrency efforts.
Designed to mimic Monopoly GO!’s mechanics, the Trump-themed game will incorporate blockchain technology, enabling players to earn and transact using crypto while developing virtual real estate.
Zanker, however, denied the game is directly modeled after Monopoly GO!, calling the comparison “hearsay.”
Hasbro confirmed it has not licensed Monopoly-related content to Trump or his affiliates.
The game marks the latest expansion of the Trump brand into digital assets. Through World Liberty Financial, the family is engaged in a broader Web3 strategy encompassing DeFi, stablecoins, and Bitcoin mining.
Financial filings indicate that the Trump family receives a majority of the project’s revenue and holds a 60% equity stake.
Sons Donald Jr., Eric, and Barron are listed as Web3 advisors. The family is also planning to launch USD1, a stablecoin backed by U.S. Treasuries and pegged to the dollar.
